SEO tips for beginner is very important because of hunting the first position of Google search ranking, It is today’s demand. So as a part of digital marketing it is very much important as well as social media marketing. Without SEO a website is like a white paper, So here we will try to present some basic SEO tips for beginner.
01. Optimize Titles and Headings
I was often surprised to observed that although few of my clients had paid huge money for SEO services in the past, primary optimization things like keyword research as well as title optimization were not worked.
These being said, make a point your pages are targeting the right keywords. The title tag has the most essential in search engine optimization, so to be sure that your keyword is there. The closer the most significant key word is to the beginning, the better. After that, you need to add the right keywords to your Headings also. The H1 is the most serious heading so it should be the first thing on a page. In most of the cases, it’s the same as the title, but it doesn’t necessarily have to be.
If you have a running PPC campaign than you can motivate yourself from those titles. Many people think that PPC titles are unsuited for SEO, but the fact is that the PPC titles are focused on conversion, which will favor SEO greatly.
Also same thing goes for the meta allegation. Optimize the meta descriptions to prompt people to click your link. Make sure you have your keywords there as well, otherwise the scopes of it showing up are much fewer.
02. Prioritize Pages in Website Navigation
Navigation is the most essential structure aspect on your entire website. Why? Well, because it’s the basic thing linking to your ‘other’ pages and it’s generally at the very top of the page, giving those links a lot of weight.
For example, that page optimized for some of our most essential key words are joined to right from the navigation menu. These links are available on all page on the website, making those pages look very relevant in Google’s eyes.
This is one of the reason the Homepage has such huge authority on all sites. It is because, naturally, the logo on all page links to it.
03. Add Breadcrumbs to Your Pages
Adding breadcrumbs will be very favorable to your website, mostly if it is an eCommerce one. This is due to the case that they create design within your site.
Maximum, if not all online stores, link their items from their category pages. Because of the category pages send some dialectic to the product pages, shape them stronger. Not a worsened thing, overall.
However, I am confirm that you wish your category pages to state high, because those are the ones optimized for the keywords with the maximum search volume. With Breadcrumbs, you will corroborate the strength of your Category pages by attaching to them with all your subcategories and related items.
If you’re using a CMS, things are superb easy. Maximum templates already come with breadcrumbs, so you have to check the template’s settings first. If it is not, you may search the web for “Your CMS Platform” + “breadcrumbs plugin/extension/module”. I am sure there is something for you.
On a custom platform you will not be able to do it by yourself without coding knowledge. However, a programmer can be able to do it very quickly, so it would not be a big cost.
04. Performance Tracking on Your Site
Tracking is highly important, Because of if you are not tracking your rankings and traffic, you will not be able to spot the issues with your website.
What pages do the users leave speedily? You have to know it as well as you have to improve those first, specially if the search volume for them is high!
Also, if you do not observe your organic search traffic you cannot know if you are making any improvement and, worse, you would not know if the search engines punished you or your rankings have exuded.
You can do Google Search Console as well as Google Analytics to observe your organic search traffic and other issues of your pages. They’re much easier to install as long as you have access to your server. You can even be able to install them via a plugin for your CMS.
05. Assure Your Maps Listing
This is not something that people will be able to ‘steal’ from you very spontaneously, but it will provide your website with great value. By using Google MyBusiness you will be able to get your website listed multiple times on Google.
Not only that, but also it will link back to your website. People can be able to find your website very easier if it’s not already ranking very well.
Once you make your listing or demand ownership of it, make sure you fill out all the required details accurately. You have to add nice pictures of your location, products/items and team. It will be helped to build trust with your clients.
06. Optimize Your Images
Images take up the most corporal position on your server. That means they also take the most corporal place on your user’s device, which means they also take the maximum time to upload.
Slow loading times generally impact on your conversions as well as images really take the longer to load.
There are two ways an image takes in hugely space. Firstly, it’s not reduced in its corporal size on the disk. So you can have two images which have to look the same, but one has to be 1MB and the other has to be one fifth of a MB.
So that’s all above SEO tips for beginner. Now time to go in advance SEO, So in the next article we will describe it step by step.